merchandise marketing everyday.

You hear a lot of stories about what's it's like to be a Fashion Design student at FIDM. Well, today I'm here to talk about being a Merchandise Marketing student. Let me just tell you, we are pretty much the business brains behind this industry. Okay, this industry is all about co-dependency. We need the creative designs, we appreciate the visual displays, and we praise constant product development, but let's admit it... without the merchandise marketing, how are you running your businesses? We are the buyers, managers, allocators, planners, merchandisers, etc. etc. etc......

And although our days (and nights) aren't consumed with draping, sewing, pattern-making, or flat-sketching... we are up late too! Working on trends board, calculating six-month plans, writing purchase orders, drawing up story boards, researching promotions, putting together a complete employee-handbook, studying business and merchandising strategies, etc. etc. etc!!!

So how do you tell a the difference between FD student and a MM student? Well, one is rolling around a huge black back full of sewing kits with large manila-paper patterns dangling behind them. They look like they haven't slept in weeks. And the other, well, we may have had only 4-6 hours of sleep for the week, but we pull ourselves together. We carry one bag full of nothing but textbooks and the most important item of all: a calculator. Merchandise Marketing everyday, that's how we roll. :)