Saturday, February 8, 2014

The newest way to get involved in the industry!

Introducing 1st Class Fashion! I am excited to tell you about this new website I recently came across because it is super fun, the idea is new and fresh, and it is the real deal! Before I get into what I mean by that let me give you a quick overview on the company, but I'll let you head over there and check it out in full so you can see for yourself ;)

In short, users upload pictures of themselves to their profile of what they are wearing that day, their friends and other users of the site view and vote on favorite looks by "liking" the photo, and if a user receives 300 or more likes in a month-long period they win a first class plane ticket to anywhere in the world. Pretty awesome right? To me it combines all of the key aspects of a successful fashion company; fun and exciting, interactive, social, and of course- glamorous! (Australia? 1st class?? Sign me up!)

Take it from Collins Ezeuka, Founder and CEO of 1st Class Fashion, in his own words, "We are creating a global fashion platform...that illustrates the nuance of fashion...while simultaneously leveling the playing field in the fashion industry...and sending fashion savvy individuals across the globe. "

And now on the "real deal" stuff I was talking about earlier. It's easy to assume that something like this sounds too easy and too good to be true. Check out this video of the first ever winner on the site: and here's the section where you can check out some current users and see the action as it's happening now: photos: 

I'm kinda looking forward to watching the evolution of this site, I think it has some real potential. Ok now go FIDM students, go create your own profile on 1st Class Fashion, and show everyone how it's done! We are fashion students....this site is perfect for us. We can get 300 "likes" in 5 minutes.  

Tuesday, February 4, 2014


Everyone loves swagged Out kids

Boogers&Barbarians is a new children's wear company and have almost reached their goal to launch their line. Check out the Boogers&Barbarians crowd funding website to learn more and be a part of this exciting moment in fashion history.

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Thursday, November 14, 2013

Reading Is Sexy

Hi FIDM students!
I want to pass along a partnership opportunity with an organization called Traveling Stories, based in San Diego, CA. Traveling Stories is looking for organizations that would like to partner with them to hold a fundraising event. Below is an excerpt form their website that explains their purpose as well as the partnership opportunity:

Reading is Sexy is a brand that was created by Traveling Stories, a nonprofit organization dedicated to outsmarting poverty one book at a time.

In a culture that is so obsessed with physical attractiveness we wanted to stand up and defend the idea that being well-read is sexy. We want to redefine what it means to be sexy, and we agree with Ashton, "The sexiest thing in the entire world is being smart and thoughtful and generous."

Traveling Stories is a 501(c)3 non-profit organization working to outsmart poverty one book at a time. The organization strives to remove poverty from the world by beginning at the problem – lack of educational opportunities. That’s why Traveling Stories has already established seven international libraries since 2010, and continues to expand its reach. Traveling Stories is also dedicated to fighting illiteracy locally and provides free literacy coaching to more than 150 kids every Saturday in City Heights.

This is where you and your organization have the very special opportunity to not only spread true sexiness around your campus, but to also create a better tomorrow for many living in poverty.

We invite you to partner with us for a fundraiser where we will offer 25% back to your organization from your total Sexy Readers order amount. Check us out at or to learn more about the charity and to get a look at our products. Also make sure to like our FB page at

If you’re interested in partnering with us – then please get back to me before November 22, 2013 so we can discuss the next steps.

Looking forward to hearing back from you,

Isabel Smith

Traveling Stories Representative

Mobile: (510) 213-3827

Wednesday, August 28, 2013

Tech meets fashion

I remember being in my Trend Forecasting class and getting an assignment to report on how technology intertwines with fashion, and thinking to myself, "how are these 2 topics related at all?" I mean I see my friends posting outfit pictures on Insta every day, and I read the Twitter feed of the top magazine companies. But do technology and fashion link together any deeper than that? Well today while reading an article online, I got my answer.

Zady is a new online retailer that sells fashion pieces that are both sustainable and high in quality. Their focus is the opposite of our favorite fast- fashion retailers (Zara, H&M, F21); as a slow- fashion retailer they value merchandise that is not mass- produced in a factory, is of utmost quality, and is not harmful to the environment or the workers. Not only that but a portion of each sale goes to the non- profit charity, The Bootstrap Project. Check out the site- prices start at just $15!

Next is Olapic, which is essentially a curator of all those Instagram outfit posts I was talking about. It's a site that scans the hash tags on various social platforms containing pictures of people showcasing what the're wearing that day, and enabling you to log on and shop those articles of clothing. So basically you see a shirt you like? You can click on that link and it'll take you to the place where you can buy it. Cool, hu? The shoe company New Balance used Olapic to scan 6,000 Instagram photos over a 120 day period featuring one of their recent campaigns... the outcome was a 39% increase in conversion. Impressive!

Last but not least is Knomi ("know me"). It's an app that basically brings each customer to life every time they walk into a retail store. It's pretty awesome actually. When the customer walks into the store, all of their information is pulled from the app and displayed onto the sales associate's iPad. Each profile contains things like a photo of the customer, the last time they visited the store, their clothing size and even recent purchases and spending information. The customer obviously gets to choose how much info to share but I think it's pretty cool because even after you leave the store, you can send questions or inquiries about certain products, or the sales associate can reach out to you to ask about your recent purchase.

I'm curious to hear what you all think about these tech inventions.. do they sound like something you would use? Does the Knomi app seem a little too private or do you think it could be useful?

Wednesday, August 21, 2013

Cruise/ Resort 2014

Admiring all of the beautiful prints showing up in the Cruise/ Resort 2014 runway collections. I'm noticing a lot of the patterns are kinda nature inspired. Take a look at my favorites :]

This one's from a Milan show, designer: No. 21

Mary Katrantzou, London

Givenchy, New York

Moschino Cheap & Chic, New York

Nicole Miller, New York

Prabal Gurung, New York

3.1 Phillip Lim, New York

Last but not least, this one doesn't really fit in with the nature theme but it's pretty awesome so I had to include it ;)

Clover Canyon, New York

What do you all think of these pieces? Have you seen full coverage on the Resort 2014 collections? What are your favorites?

P.S. Style Sight is one of my favorite places to get coverage on these runway shows, and as FIDM students you can access the site via the FIDM Portal!

Saturday, August 17, 2013

new alum in nyc video up

Wednesday, July 10, 2013

FIDM Grad: Dahnielle on New York City

Thanks to Dahnielle, FIDM Grad and a member of Post FIDM Life for this brief wonderful coverage of life New York City. More to come!!

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Wednesday, June 26, 2013

Insta-moments of FIDM Grad: Class of 2013

Some of our fave instagrams pulled from #fidm tags. Please visit our tumblr for links to their respective owners.

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Monday, May 27, 2013

Sunday, May 19, 2013

Saturday, May 18, 2013

MovieClub with SeaMonsterzz!!!!

Friday, May 17, 2013

Surf report says it's ok to work today

Tuesday, May 14, 2013

Monday, May 13, 2013